In 1997 a nice article was written about St. Paul in the Financial Economic Magazine – Trends
An article about St. Paul’s strategy to survive the phasing out of European subsidies for dairy products, the cut-throat competition from large corporations, and the concentration movement in the sector.
What was this strategy? “Intensive product innovation”.
Today, innovation in products, but also in state-of-the-art machines, is just as important for further growth of the family business.